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Thinking Out Loud

Practical perspectives on app development, product strategy, and engineering craft — written by the engineers who build every day.

02
EngineeringFebruary 2025

React Native in 2025: When It Is the Right Choice and When It Is Not

We have built apps in React Native since version 0.50. Here is our honest, unsponsored assessment of when it delivers genuine value and when native development is the better call.

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03
BusinessJanuary 2025

The Real Cost of an App in India: A Transparent Breakdown

Clients often arrive with wildly different expectations about app development costs. We break down what actually drives the investment required for a quality mobile application.

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04
ProcessDecember 2024

How to Write a Brief That Gets You an Accurate Quote

The quality of the brief you send to a development studio directly determines the accuracy of the quote you receive. Here is a template we use with our own clients.

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05
DesignNovember 2024

Designing for Bharat: UX Considerations for India's Diverse User Base

Building for Indian users requires thinking beyond metropolitan smartphone users. We share the UX principles we apply when designing for India's full demographic range.

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06
EngineeringOctober 2024

App Store Rejection: The 11 Most Common Reasons and How to Avoid Them

We have submitted hundreds of apps to the App Store. These are the rejection reasons we see most often and the practices we follow to avoid them entirely.

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07
ProcessSeptember 2024

Scope Creep: How We Prevent It and What to Do When It Happens

Scope creep is the most common cause of budget overruns in app development. We explain the contractual and process safeguards we use to keep projects on track.

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08
EngineeringAugust 2024

Flutter vs React Native: A 2024 Comparison From Engineers Who Use Both

We have shipped production apps in both frameworks. This is our technical comparison — not a marketing piece — covering performance, developer experience, and long-term maintainability.

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09
BusinessJuly 2024

Post-Launch: The 60 Days That Determine Whether Your App Succeeds

The weeks immediately after launch are the most critical period in an app's lifecycle. Here is how we support clients through this phase and what to prioritise.

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